Privacy Policy — Tape
Last updated: 7 August 2026
Tape is an iOS camera app that records video through vintage camcorder filters. It has no account, no login, and no server run by us — the app works on your device. The developer and data controller is Tape, based in New Zealand. Questions: info+tape@roobieapp.com.
The short version
- Your footage never leaves your phone. Video and audio are filtered on-device and saved on your device or to your own Photos library. We never see it.
- Two SDKs collect diagnostics and anonymous usage: Firebase Crashlytics (crash reports) and Mixpanel (which features get used).
- No account, no ads, no cross-app tracking, nothing sold to data brokers. That's why Tape shows no App Tracking Transparency prompt.
What stays on your device
Your footage is filtered on-device and written to the app's own storage; ejecting a tape saves it to your Photos library. There is no upload, cloud, or backup — we never see it. Your settings, tape library and tape names also stay on the device.
Tape asks for camera and microphone to record, and Photos (add-only) to save a finished tape — it cannot read your library.
What we collect, and why
Firebase Crashlytics (Google) — crash and error reports: stack traces, device model, OS and app version, timestamps, and a device-scoped install identifier (not an advertising ID). Firebase Analytics is included but switched off and collects nothing.
Mixpanel — product analytics, to see which features get used. The app sends only these events:
| Event | Properties |
|---|---|
| App Opened | — |
| Onboarding Finished | whether camera access was granted |
| Tape Created | filter era |
| Recording Started | filter era |
| Recording Stopped | filter era, length in seconds |
| Tape Ejected | filter era, length in seconds |
| Eject Failed | error type |
| Paywall Shown | where it was opened from |
| Locked Era Tapped | filter era |
| Purchase Completed / Failed / Pending | error type on failure |
| Restore Finished | whether a purchase was found |
| Rating Prompt Shown | — |
Standard device info travels with these events (OS, device model, app version), plus your IP address, from which Mixpanel derives an approximate city/region — no precise location. Events are tied to a random identifier created on first launch and stored on your device, never a name, email, or advertising ID.
Never collected: video, audio, stills, tape names, contacts, photos, precise location, email, or anything you type.
Purchases go through Apple; we receive only whether the purchase exists, never card details or your Apple identity.
Where the data goes
Crashlytics is run by Google LLC and Mixpanel by Mixpanel, Inc. — both US companies, so data may be processed outside your country, under their own privacy policies (Firebase, Mixpanel). It is kept no longer than needed for these purposes, subject to each vendor's retention settings.
Your rights
You may have the right to access, correct, delete, or object to the processing of your data — email info+tape@roobieapp.com. Because there is no account, the simplest way to remove the on-device identifier is to delete the app.
Children
Tape is rated 4+ and suitable for all ages, but is not directed at children and is not in Apple's Kids Category. It collects no name, email, or other personal detail, only the anonymous data above.
Changes
We may update this policy and will change the “Last updated” date above. Changes are not announced any other way, so please check this page for the current version.